IN THE NEWS/MEDIA

Sales Strategies to Help Entice Wealthier Clientele

Companies typically strive to grow their sales through a variety of channels, and discount retailer Dollar General is no different. Recent reports suggest that it aims to attract customers with more disposable income by rolling out housewares and kitchen items, with fresh produce and private label cosmetics to come, according to shopping centers trade group ICSC. While it made its fortune on low-margin items like personal care products, cleaning supplies, and other household basics, the company now seeks to increase the income that comes from higher margin merchandise and added on-site services like FedEx drop off and pick up, as well as Western Union wire transfers.

Two Ways to Increase Sales

Dollar General is pursuing an array of strategies to increase sales, and among the most powerful among them may be an expanded product line and expanded services. By offering consumers a greater variety of products that they’re likely to need but would have otherwise had to go someplace else for, the company is more likely to keep those spending dollars in the store. The same goes for common services, like package pickup and drop-off and wire transfers. By encouraging customers to spend more time in the store, retailers can subtly encourage consumers to spend more money.

How Denver Commercial Real Estate Firms Can Help

Companies that want to increase sales should communicate this to their commercial real estate firm in Denver when upcoming projects are still in the planning stages, whether it’s for renovations, remodels or new constructions; and in cases where companies don’t bring it up, commercial real estate firms should ask their clients about it. A commercial real estate company can make sure that these goals are reflected in planning and development documents. From extra foot traffic to efficient floor plans and parking lots to handle increased visitors, real estate professionals in Denver are a great resource.

Booking the services of a commercial real estate firm in Denver early in the planning process can help Denver real estate projects get off the ground without delay. This kind of assistance can anticipate the floor plan, foot traffic, building materials needs, and more that go into a commercial real estate project where company and consumer needs and wants are balanced.