If you’re looking for a way to boost sales for your company in a cost effective way, click-and-collect offers both online and brick-and-mortar stores some exciting possibilities. This method of interacting with consumers allows shoppers to browse and purchase items online for in-person pickup at a physical location. Merchandise is usually picked and packaged for pickup within a few hours, and sometimes in as little as 60 minutes.
Big Retailers Commit to Click-and-Collect
Among the big retail companies committing to this shop online/pickup in-person model in their upcoming commercial real estate projects are Nordstrom and Walmart, according to a recent CNN reports. What’s more, financial services company Cowen says that roughly 15% of consumers are already shopping this way, and sales for the click-and-collect model may reach $35 billion annually in 2020.
How This Model Helps Your Company Stand Out in Denver
A primary driver for offering consumers the opportunity to pickup online purchases in-person is convenience. It offers the same ease as online shopping but without the several days’ wait for delivery. No longer are consumers tied to a company’s store hours when they want to shop; no longer are shoppers beholden to delivery services and the potential for delays. In addition, when customers arrive in the store to pick up their online purchases, they may also buy additional items, which increases a retailer’s revenue even more.
Real Estate Considerations
Commercial real estate firms that have brick-and-mortar stores in the pipeline may want to think about including access to click-and-collect services in their designs. In addition to having in-store space to accommodate these services, real estate firms may want to revise in-store traffic and parking lot designs to ensure efficient access for customers that gets them in and out quickly.
While click-and-collect may still be a new concept to some shoppers, and some retailers, too, forward-thinking commercial real estate firms in Denver may want to consider the ways in which preparing for this service can better serve customers while boosting company sales. The trend toward click-and-collect service shows no signs of slowing down, and commercial real estate firms would do well to evaluate whether or not it’s relevant to their clients’ upcoming projects.
Companies typically strive to grow their sales through a variety of channels, and discount retailer Dollar General is no different. Recent reports suggest that it aims to attract customers with more disposable income by rolling out housewares and kitchen items, with fresh produce and private label cosmetics to come, according to shopping centers trade group ICSC. While it made its fortune on low-margin items like personal care products, cleaning supplies, and other household basics, the company now seeks to increase the income that comes from higher margin merchandise and added on-site services like FedEx drop off and pick up, as well as Western Union wire transfers.
Two Ways to Increase Sales
Dollar General is pursuing an array of strategies to increase sales, and among the most powerful among them may be an expanded product line and expanded services. By offering consumers a greater variety of products that they’re likely to need but would have otherwise had to go someplace else for, the company is more likely to keep those spending dollars in the store. The same goes for common services, like package pickup and drop-off and wire transfers. By encouraging customers to spend more time in the store, retailers can subtly encourage consumers to spend more money.
How Denver Commercial Real Estate Firms Can Help
Companies that want to increase sales should communicate this to their commercial real estate firm in Denver when upcoming projects are still in the planning stages, whether it’s for renovations, remodels or new constructions; and in cases where companies don’t bring it up, commercial real estate firms should ask their clients about it. A commercial real estate company can make sure that these goals are reflected in planning and development documents. From extra foot traffic to efficient floor plans and parking lots to handle increased visitors, real estate professionals in Denver are a great resource.
Booking the services of a commercial real estate firm in Denver early in the planning process can help Denver real estate projects get off the ground without delay. This kind of assistance can anticipate the floor plan, foot traffic, building materials needs, and more that go into a commercial real estate project where company and consumer needs and wants are balanced.
While a commercial real estate space has inherent value as far as its form and function, there are several additional ways to add value, and perhaps the most noteworthy is by adding curated art. You don’t need to worry about your own art world connections, though. By working with a specialized art consulting firm, your Denver real estate project can gain the cache that high quality art delivers.
Developing Your Art Collection
In working with a civil engineering firm, do make your desires for art known. If there exists the possibility that you’ll be installing a mural or large suspended piece of art, special wall reinforcements may be needed. Or perhaps custom lighting will be needed beyond what’s in the original plans to showcase a collection of prints or sculptures. By bringing the art collection process into the site design and development process as soon as possible, any unique structural or architectural needs can be addressed at less cost than later changes might require.
How an Art Consulting Firm Can Help
Instead of brushing up on any college art classes you took or relying on friends for introductions to artists, an art consulting company can help you source the ideal pieces that fit your space and your budget. For example, paintings in the style of Old World Masters would nicely accent a building with traditional architecture and building materials while more avant garde pieces would complement a modern design that emphasizes steel and glass. With a good understanding of your target clients or tenants, an art consultant can find pieces that project an image that’s in keeping with your existing site plan and design.
Art Placement Matters
It’s not usually enough just to choose good art. It needs to be placed in areas where it will be seen and appreciated. Consider using art to tie together less-trafficked areas of your commercial real estate space. Art is also an ideal method of unifying multiple floors that include a variety of tenants under the umbrella of your building brand.
There’s a lot riding on your commercial real estate development. What better way to quickly add value without overhauling your site design and development process than by adding a curated art collection? By engaging with the right consulting firm who can collaborate with your civil engineering firm, you may find the ultimate value of your project increases more than you could have ever pictured.
At first glance, it can be hard to see how customers buying items online for in-store pickup can truly benefit a retailer. However, ISCS reports that retailers who offer this service have experienced a decrease in costs and an increase in sales. The phenomenon is called the halo effect of retail commercial real estate, and repeats itself across the country, not just in Denver.
Increased Trust and Security for Consumers
The presence of a brick-and-mortar retail store can provide online shoppers with a real feeling of security in their choice to buy online. Shoppers are already familiar with the retail store so they know the quality of their selections. And if by chance they are not satisfied, they can easily turn to the brick-and-mortar store for assistance or returns.
Denver Consumer Convenience
Shopping online with in-store pickup also offers consumers convenience that may be rewarded by continued loyalty. When prospective customers are pressed for time and shop online, the ability to come to the store and pick up their purchases that same day — sometimes within an hour — can be the factor that sways them into buying from a particular retailer.
In addition, some retailers will benefit because the customer’s visit to the store will result in additional sales through impulse purchases or planned purchases that could be made elsewhere but won’t because those items are available from the retailer they’re making an online purchase from. Creating that positive customer experience is invaluable; not only might the customer think of that retailer first next time, chances are good that she’ll talk up what a good experience it was with friends and acquaintances.
Easy In-Store Pickup
Customers who shop online and pick-up in-store expect that it will be quick and efficient to run in to the commercial retail space and collect their purchases. For that reason, it’s vital to work with a civil engineering firm on the site design and development necessary to include that function in the overall structure. No retailer wants to erode the goodwill that accompanies a happy customer being able to get exactly what they want the same day by failing at the last mile, in-store pickup.
Offering in-store pickup for online purchases can boost sales. When customers shop with a retailer they trust, who offers them a convenient service that enables additional purchases with ease, they may be more likely to spend money there. Customers see this service as an added value and a growing number of retailers see this service as a tool to increase the bottom line.
When a company decides to open a brick and mortar store through a commercial real estate firm, there are a lot of calculations that go into that, everything from the costs of construction to inventory and staffing. But one thing that many retailers might realize is just how well a physical storefront can support their online sales.
The Halo Effect
Retail stores have what’s called a halo effect that supports online shopping. The ability of consumers to shop at home and pick up locally in Denver helps. It’s the best of both worlds – the comfort and convenience of shopping at home with the immediate gratification of entering a store just to pick up your merchandise.
In-Person Shopping Leads to More Online Shopping
Many retailers have long complained that people browse their aisles only to later shop for those same items online. And while that might be true in some circumstances, it’s also been proven true that retailers with brick and mortar stores are likely to see higher web traffic on their own websites, according to research by the International Council of Shopping Centers. And when web traffic picks up, it’s more likely that it will also generate sales.
In many cases, people like to shop online with retailers that they know and trust. What better way to know and trust a retailer than by shopping in their physical store? It’s a great opportunity for brand engagement, where that good relationship can carry over into a positive online shopping experience, whether the customer has goods delivered to their home or they go to the store for pick-up.
How a Civil Engineering Firm Can Help
When retailers are considering building a brick and mortar store, it’s important to engage with not only a commercial real estate firm but a civil engineering. Civil engineers in Denver and beyond are well-qualified to determine the appropriateness of a proposed site for a given development plan. By having a strong development plan that supported behind the scenes by the technical expertise that can make those plans a reality, a brick and mortar store can, in addition to reaping the benefits of foot traffic and sales, achieve greater web traffic and online sales, too. contact CenterPoint Integrated Solutions today for help putting your plans into motion!
When commercial real estate firms work with civil engineering firms to plan a new project, there are numerous criteria to be considered, from site selection and planning to construction and development. But what about the people who will use the site? Of course you have tenants in mind, but thinking about your project holistically can deliver a greater success than you or your tenants could have dreamed of.
Planning for the People
It’s crucial to remember the importance of people when planning a commercial real estate development, the people who are going to use that site, whether it’s for work, to live, to play, or just to be. In Denver, like the rest of the country, people place a high value on experience. It drives where they spend their leisure time and their money. When commercial real estate developments that include retail space, residential space, office space, and public spaces meet that need for experience, they may be more likely to find success.
Think Outside the Box
When commercial real estate firms cultivate the right mix of tenants, from retailers to hotels, coworking spaces, and more, people will come because they want to be there. Take a big picture view of your commercial real estate development project instead of focusing on the details like ruling a tenant in or out based on say, credit rating. Yes, those things matter, but sometimes, taking a chance can deliver a greater return for both sides than either thought possible. With the right tenants, even if maybe they’re not ideal on paper, you can leverage that experience into community because people will flock to you. And that community will keep it going because a community takes care of its own.
Contact a Commercial Real Estate Developer Today
It’s great to build spectacular commercial real estate developments but without the people who will use them, is it really a success? Perhaps, thinking about who the final users of your commercial real estate development project might be earlier in the process can guide you toward making decisions that support those users. Civil engineering firms consider things that people need like green space and public transportation. Find a way to incorporate these elements in your design to attract diverse crowds. contact CenterPoint Integrated Solutions today to get the best of a civil engineering firm and a commercial real estate firm all in one.
The oldest members of Generation Z, at age 22 or so, are ready to set out into the world to take their rightful places in the working world, as generations before them have done. Which makes it a good time for an architectural engineering reminder about how important it is to have a work space in Denver that welcomes all employees, regardless of which generation they belong to.
Why Real Estate Development Firms Need to Remember This
It’s only recently that social scientists and analysts like those at the Pew Research Center have decided to formally declare a semi-official date range for the Millennial generation and Generation Z, the one right behind it. However, the unique attributes of Generation Z as a cohort may have a strong influence on work space design. For example, this is the first generation that came of age in a time where so much of their lives were lived online. They’re truly comfortable with technology in a way that surpasses all those who’ve come before, and it show in how they approach their personal and professional lives.
The Importance of Multigenerational Work Spaces
Even though Generation Z is the new kid on the block – almost literally – there’s no reason to believe that Millennials, Gen Xers, Baby Boomers, and even still-working members of the Silent Generation are going anywhere soon. A well-designed workspace needs to accommodate all of them. From generational preferences in work style, access, collaboration, and more, civil engineering firms must anticipate the varied needs, expectations, and assumptions of multiple generations working in the same space.
A Plan for Architectural Engineering Success
When civil engineering firm and commercial real estate development firms work together to ensure all generations feel welcome at work, it goes a long way in cultivating collaborative relationships among employees. Employees who feel supported by colleagues, no matter their age, are more apt to be engaged with their jobs and report higher job satisfaction rates. While there’s no guarantee that employees from different populations won’t sometimes experience intergenerational conflict, embracing designs that encourage workers to see what they have in common may help. CenterPoint Integrated Solutions is the commercial real estate development firm you need to create your multigenerational workforce. Contact CenterPoint Integrated Solutions today!
CenterPoint and IDES staff attended their annual Rockies outing where the Rockies beat the Padres 9 – 6. It was a fantastic time!
Local governments may soon be empowered to influence rents in Colorado, threatening both the state’s recent population growth and job prospects for building professions. A bill introduced during the Spring of 2019, Senate Bill 19-225, called “The Rent Stabilization Act”, would allow local governments greater say in setting maximum rental policies in their communities. The uncertainty and incongruence of local policies across Denver, and by extension, the state of Colorado, means that commercial real estate development firms may be hesitant about taking on new projects in Denver and beyond.
Rent Control, Explained
Legislation that’s described as “rent stabilization” has the function of telling landlords they must keep the amount of rent they charge for a unit within a certain range. According to some recent studies, it often has the opposite effect, destabilizing the rental market. Even though the state’s population has increased and construction jobs picked up in response to housing needs, the uncertainty of wondering which municipality will adopt rent control regulations has commercial real estate development firms hesitating before building more units. A downturn in building may also affect civil engineering firm, who’d loose out on work if new units aren’t being built.
The Ripple Effects of Rent Control
When local governments get involved and impose rent stabilization measures, sometimes it backfires. Instead, small landlords decide to sell their buildings. With the housing stock depleted, rents actually go up. Sometimes, residential properties can lose value, too, as assessments can decrease. As property assessments decrease, so does the amount of tax collected on those properties, which can have a seriously adverse effect on critical municipal services, including utilities, public safety, and education.
Lawmakers’ goals in providing more affordable housing are to be applauded. But rather than effectively punishing landlords with increased and inconsistent restrictions and regulations across cities, towns, and villages, it may be better to work with commercial real estate development firm and civil engineering firms to enhance the housing stock. Builders who take into account factors like transit access and other amenities when considering new projects may be those who experience the least ill effects from a law like the Rent Stabilization Act.
The policies that affect Denver’s zero-emissions rules are part of a statewide effort that includes tax credits for zero-emissions vehicles and a build-out of infrastructure to support the adoption of electric vehicles. Colorado is making a holistic and well-rounded effort to support renewable energy and zero-emissions through a variety of legislative and policy measures.
Statewide Initiatives Underway
The state has committed to the Intermountain West Electric Corridor, a project of the Regional Electric Vehicles for the West Memorandum of Understanding. This 8-state agreement signed by Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, and Wyoming supports the establishment of best practices along with a network of charging stations and emissions standards that encourage electrification. In keeping with these priorities, the Colorado Air Quality Control Commission issued low-emission vehicle standards, too.
The Future of Zero Emissions in Denver, CO
A recent executive order signed by the governor continues to support these efforts and expand them with the establishment of an interdepartmental transportation electrification working group. In addition, the Colorado Department of Public Health and Environment will help manage the funds received from a settlement with Volkswagen regarding emissions, and it will use that money to support electrification. And the state department of transportation has been tasked with writing a departmental electric vehicle policy.
What This Means for Real Estate Developers
It’s important to take these initiatives into account when planning new development projects. It could impact business and residential projects, providing both obstacles that must be accounted for and opportunities for creating new designs, such as the need for charging stations. As Colorado’s commitment to electrification evolves in collaboration with neighboring states, it’s quite likely that Denver is going to be one of many cities with zero-emissions requirements. By exploring what’s worked and not worked in other municipalities, civil engineering firms in Denver and real estate developers can get a jump on the designs and plans that could most benefit communities in the Denver area with workable projects that can deliver a strong ROI.
Colorado has already demonstrated a commitment to zero-emissions vehicles and low-emissions vehicles across the state. Cities in other western states, and across the country, are likely to soon be subject to initiatives and policies like those that affect Denver.
Contact a Real Estate Development Firm in Denver
Contact CenterPoint Integrated Solutions today to learn how we can help ensure your civil engineering projects are ready for today and tomorrow.