The death of the shopping center has long been lamented but a Colliers International report…
If you’re looking for a way to boost sales for your company in a cost effective way, click-and-collect offers both online and brick-and-mortar stores some exciting possibilities. This method of interacting with consumers allows shoppers to browse and purchase items online for in-person pickup at a physical location. Merchandise is usually picked and packaged for pickup within a few hours, and sometimes in as little as 60 minutes.
Big Retailers Commit to Click-and-Collect
Among the big retail companies committing to this shop online/pickup in-person model in their upcoming commercial real estate projects are Nordstrom and Walmart, according to a recent CNN reports. What’s more, financial services company Cowen says that roughly 15% of consumers are already shopping this way, and sales for the click-and-collect model may reach $35 billion annually in 2020.
How This Model Helps Your Company Stand Out in Denver
A primary driver for offering consumers the opportunity to pickup online purchases in-person is convenience. It offers the same ease as online shopping but without the several days’ wait for delivery. No longer are consumers tied to a company’s store hours when they want to shop; no longer are shoppers beholden to delivery services and the potential for delays. In addition, when customers arrive in the store to pick up their online purchases, they may also buy additional items, which increases a retailer’s revenue even more.
Real Estate Considerations
Commercial real estate firms that have brick-and-mortar stores in the pipeline may want to think about including access to click-and-collect services in their designs. In addition to having in-store space to accommodate these services, real estate firms may want to revise in-store traffic and parking lot designs to ensure efficient access for customers that gets them in and out quickly.
While click-and-collect may still be a new concept to some shoppers, and some retailers, too, forward-thinking commercial real estate firms in Denver may want to consider the ways in which preparing for this service can better serve customers while boosting company sales. The trend toward click-and-collect service shows no signs of slowing down, and commercial real estate firms would do well to evaluate whether or not it’s relevant to their clients’ upcoming projects.