When a company decides to open a brick and mortar store through a commercial real estate firm, there are a lot of calculations that go into that, everything from the costs of construction to inventory and staffing. But one thing that many retailers might realize is just how well a physical storefront can support their online sales.
The Halo Effect
Retail stores have what’s called a halo effect that supports online shopping. The ability of consumers to shop at home and pick up locally in Denver helps. It’s the best of both worlds – the comfort and convenience of shopping at home with the immediate gratification of entering a store just to pick up your merchandise.
In-Person Shopping Leads to More Online Shopping
Many retailers have long complained that people browse their aisles only to later shop for those same items online. And while that might be true in some circumstances, it’s also been proven true that retailers with brick and mortar stores are likely to see higher web traffic on their own websites, according to research by the International Council of Shopping Centers. And when web traffic picks up, it’s more likely that it will also generate sales.
In many cases, people like to shop online with retailers that they know and trust. What better way to know and trust a retailer than by shopping in their physical store? It’s a great opportunity for brand engagement, where that good relationship can carry over into a positive online shopping experience, whether the customer has goods delivered to their home or they go to the store for pick-up.
How a Civil Engineering Firm Can Help
When retailers are considering building a brick and mortar store, it’s important to engage with not only a commercial real estate firm but a civil engineering. Civil engineers in Denver and beyond are well-qualified to determine the appropriateness of a proposed site for a given development plan. By having a strong development plan that supported behind the scenes by the technical expertise that can make those plans a reality, a brick and mortar store can, in addition to reaping the benefits of foot traffic and sales, achieve greater web traffic and online sales, too. contact CenterPoint Integrated Solutions today for help putting your plans into motion!